Sept 29 2025
Travel Associates unveils luxury flagship in Burnside Village
Travel Associates has opened the doors to its first new-look flagship boutique in Adelaide, cementing its position as a premium travel retailer with a physical presence to match. Located in the heart of the newly renovated luxury precinct at Burnside Village, the boutique is designed to reflect the high-touch, in-person experience synonymous with the brand’s luxury travel ethos.
Reimagining the luxury travel retail experience
Rachel Kingswell, General Manager of Travel Associates, said the Burnside location was chosen for its alignment with the brand’s focus on sophistication and service.
“Burnside Village is synonymous with style and sophistication, making it the perfect home for our new-look flagship boutique,” she said.
“We want the experience of booking a luxury holiday to feel like purchasing a high-end item — personal, considered, and immersive.”
The boutique’s opening was celebrated with VIP clients, reinforcing the brand’s commitment to face-to-face travel consultation.
“What we see clearly at Travel Associates is that high-net-worth clients continue to prefer in-person engagement over digital or home-based models,” Kingswell added.
“Every client at our opening emphasised the importance of trust and personal relationships in their travel planning.”
Designed with clients in mind
Led by Burnside Village Business Leader Krystal Savage, the new boutique is Savage’s second Travel Associates location in Adelaide. She said the space was created with both clients and advisors at its core.
“To have a beautiful new space for clients to book their dream holidays makes all the difference,” said Savage.
“It’s a place to pause, plan and dream — whether it’s a bespoke safari, a private villa in Europe or a once-in-a-lifetime cruise.”
Every element of the boutique has been carefully curated to offer an elevated, personalised experience that mirrors the bespoke journeys Travel Associates is known for.
