CAMILLA Opens New Boutique in Burnside Village, Unveiling Immersive Retail Experience

The store promises to offer an unparalleled retail experience, showcasing the brand’s vibrant, signature designs and captivating storytelling through a bespoke and immersive environment.

Speaking to the new collection, Camilla Franks says, “My dream for the store was to create something unexpected and unique, that would awaken a sense of wonder in people…I wanted the new boutiques to be the story of my brand, so that visitors could experience my love for travel, exploration and storytelling through the magic of print, in living colour.”

Franks further explains, “I work with the most amazing artisans in Australia and India, so I knew that the only way for me to create the boutique of my dreams was to call on the incredible talents of my own Camilla collective and create it all in-house.”

This store has been meticulously designed to transport customers into the world of CAMILLA. It will host a “sit-in train carriage,” where guests can embark on a visual journey through Camilla Franks’ travel inspirations via digital windows displaying her personal travelogues. 

Cohen Group CEO, Gregg Downer, says, “We are absolutely delighted to welcome the new CAMILLA boutique to Burnside Village. Their unmistakable aesthetic, vibrant energy, and distinctive artistic expression aligns seamlessly with our commitment to offering a diverse and inspiring collection of brands.”

CAMILLA will relocate to the redeveloped space, reinforcing Burnside Village’s position as a premier destination for premium fashion and lifestyle brands in South Australia.