July 15 2025
Camilla and Marc launches first South Australian boutique in Burnside Village
CAMILLA AND MARC officially opened its first South Australian boutique at Burnside Village in Adelaide on 12 July 2025. This marks the brand's continued national expansion and its 14th physical store, promising a sophisticated and immersive retail experience that highlights elevated design and meticulous craftsmanship.
Designed by Creative Director Camilla Freeman-Topper and CEO Marc Freeman, in collaboration with long-term architectural partners Akin Atelier, the new boutique extends the brand's core ethos: to create artful, elevated designs that foster a sense of connection. The space offers a warm, tactile environment rooted in architectural minimalism, with a palette specifically chosen to let the clothing and craftsmanship take centre stage.
“We’re thrilled to finally open our doors in South Australia. Each boutique we create is a true labour of love, designed with intention, so our customer feels welcome, inspired and completely at ease. Adelaide has such a unique sense of culture and community - it feels like the perfect home for our next boutique.” says Creative Director Camilla Freeman-Topper.
“The Burnside boutique allows loyal customers in Adelaide, South Australia to engage with the brand in an immersive and luxurious way. We will have our Ready to Wear, footwear, accessories and jewellery collections on display, inviting you to experience the world of CAMILLA AND MARC,” says CEO Marc Freeman.
Upon entering, visitors will experience an atmosphere that reflects the Australian landscape's earthy, textural, and thoughtful tones. The walls are finished in MOMA, a lime-based material that provides a soft, refined concrete effect, blending traditional techniques with modern forms. The carefully curated furnishings emphasise circularity and timelessness, featuring meticulously sourced vintage Italian furniture and sculptural works that create an environment feeling both contemporary and rich with history.
Among the notable artwork and vintage furniture pieces are a 1970s Cassina lounge chair in the fitting rooms, complete with original brown leather upholstery and tubular chrome frames. In the lounge area, 1970s aluminium and mohair sofas provide a tactile and grounding experience for guests. A hand-carved rouge wall sculpture, crafted from a single block of marble, serves as both an artwork and a raw, textural centrepiece. A limited-edition aluminium tile work that interacts with light, shadow, and reflection completes the curated collection.
Burnside Village CEO, Gregg Downer, says, "We're delighted to announce that Camilla and Marc will be joining our exceptional lineup of premium retailers. This partnership represents a significant enhancement for our shoppers, bringing a highly sought-after Australian designer to our precinct. We're confident that their unique offerings will quickly become a cherished part of our retail landscape, offering an unparalleled experience for those seeking elevated style."
The boutique champions slow design, with every detail intentionally chosen to create a calming, home-like environment. A muted colour palette, subdued lighting, and custom fixtures invite guests to explore the collections in a gallery-like setting.