Oct 17 2025
Adelaide Boutique Launch Marks Exciting new Location for Watches of Switzerland
Watches of Switzerland is proud to announce the opening of its newest boutique location in Adelaide, marking an exciting expansion into South Australia. This milestone not only extends the brand’s national presence but also brings world-class timepieces and exceptional service to a discerning new audience.
Located in Burnside Village’s new Premium Mall, the new store will showcase an exquisite selection of the world’s most prestigious watch brands, continuing the company’s commitment to craftsmanship, expertise, and a truly elevated client experience.
Watches of Switzerland Managing Director Sam van der Griend says of the moment:
“We are very excited to have the opportunity to open our first boutique in Adelaide. There is a lot of momentum in the city, and the state of South Australia, and we have great expectations for the future. We have been serving the people of Adelaide through our existing boutique network, so we have long seen the potential, and through the expansion at Burnside Village we found the opportunity to bring the leading Swiss brands of the world to the market.”
Watches of Switzerland Founder and Chairman, Eric van der Griend adds:
“The opening of our Watches of Switzerland Boutique within Burnside Village is an extremely special moment for our family business - and the culmination of years of planning. We have long wanted to be present within the South Australian market and to bring South Australians the best of Swiss watchmaking. The vision of the Cohen Group in committing to the stage six expansion and creating a world class environment has given us this opportunity. We look forward to welcoming you to Watches of Switzerland Burnside Village."