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Blue Illusion

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Blue Illusion

Blue Illusion is a French-inspired women's lifestyle brand that was founded with a dream to combine timeless style with exceptional service. Guided by the company's three pillars of Fashion, Lifestyle and Community, Blue Illusion hopes to share its 'joie de vivre' through elegant designs, quality craftsmanship and exclusive collaborations.

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The Next Chapter has officially arrived at Burnside Village 🖤 A huge thank you to everyone who came and enjoyed as we ushered in a new generation of fashion, dining and lifestyle. We’re honoured to be home to so many incredible retailers, with more exciting announcements just around the corner. Explore our website for more of the latest information and updates from Burnside Village and for more information on our launch weekend festivities. #burnsidevillage #stage6
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Burnside Village today announces the commencement of an exciting new chapter, officially launching our highly anticipated phased Stage 6 development 🖤 The Stage 6 expansion has already generated more than 1,625 jobs, including 525 positions during the construction phase and an anticipated 1,100 ongoing operational roles. This expansion is projected to significantly increase pedestrian traffic to Burnside Village, expected to surpass 7 million in the coming years. Reinforcing our tagline as ‘Where Fashion Lives’ in Adelaide, Burnside Village will welcome a curated selection of both international and Australian fashion designers, solidifying Burnside Village’s reputation as the pre-eminent retail destination and leading shopping centre in South Australia and beyond. To celebrate this significant milestone, shoppers who spend over $250 in-centre will unlock a Burnside Village gift card plus an additional chance to win one of 36 major prizes daily including JB HI-FI, Coco Republic, Uniqlo and Aje gift cards and products. In addition, shoppers will be able to enjoy a complimentary Espresso Martini or L’Americano coffee and mini bambolini in the Burnside Village Espresso Lounge on Level 1. Discover our website to find all that is on offer throughout the launch of our Stage 6 development! #burnsidevillage
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A NEW CHAPTER. 29 MAY.
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Join us in welcoming Aje to Burnside Village 🖤 Pioneers of Australia’s coastal-to-urban style, Aje arrives at Burnside Village. Discover their signature blend of effortless essentials and statement occasion pieces, crafted with luxurious sensibilities at their new Burnside Village boutique this Thursday, 29 May! Visit our website and discover more of the latest news, and learn about the latest store arrivals at Burnside Village @_aje_ #burnsidevillage #aje
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Blend fashion with functionality as Stylerunner launches its first South Australian store at Burnside Village Burnside Village is thrilled to announce the arrival of Stylerunner, Australia's premium destination for fashion-forward activewear and wellness lifestyle products, set to open its first South Australian store at Burnside Village on the 29th of May. The new 175 sqm flagship-style space brings Stylerunner's signature curation of sought-after activewear to Adelaide, with brands such as HOKA, PE Nation, New Balance, Adidas, and more. Shoppers will also find a selection of premium wellness and beauty essentials, all set within a sleek, design-led store environment. To mark the launch, Stylerunner has curated an inspiring weekend of activations: - Gift bags for the first 50 customers on opening day - A matcha cart serving Morning Made matcha on 29 May - In-store sneaker personalisation station running across the entire opening weekend (29 May - 1 June) Explore our website and discover more of the latest news, and store arrivals at Burnside Village @stylerunner #burnsidevillage #stylerunner
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Look who’s landing! July is set to make its South Australian debut at Burnside Village 🛫 Set to open its doors on 29 May, the new 109 sqm retail space will embody July's signature, chic design aesthetic. This vision is brought to life through the continued collaboration of In Addition architects and the expert construction of Trust Projects builders. This partnership ensures the consistent and premium brand experience that July's loyal customers have come to expect and appreciate across all its locations. The new Burnside Village July store will feature their complete collection of innovative travel products, reinforcing the brand's unwavering commitment to thoughtful design, superior functionality, and an exceptional customer journey! Explore our website and discover more of the latest news, and store arrivals at Burnside Village! @july #burnsidevillage #july
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Comfortable. Contemporary. Completely yours. Get ready as Coco Republic is making an incredible South Australian debut at Burnside Village 🎉 Opening on 29 May 2025, the spacious showroom will introduce Coco Republic’s signature contemporary elegance, curated interiors and outdoor, and bespoke furnishings to Adelaide for the very first time. Notably, it will be the first Coco Republic location in Australia to feature a dedicated homewares space, underscoring the brand’s commitment to complete interior design solutions! To further enhance the customer experience, Coco Republic’s acclaimed Interior Design Service will be available in-store. Their expert design team will offer consultations for elevated development projects. Adding a final layer of sophistication, the showroom will feature Coco Republic’s L’Americano café. This alfresco-style eatery, set within a stunning, light-filled space, will offer a welcoming and attentive hospitality experience! To learn more about Coco Republic’s sophisticated offerings, as well as the latest store arrivals, be sure to explore our website! @cocorepublic #burnsidevillage #cocorepublic
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The whispers are true! MECCA’s first South Australian two-storey flagship store is making its way to Burnside Village 💋 Discover semi-private skin treatment beds for elevated skincare services and an incredible Perfumeria for fragrance exploration! The interactive Carousel Playbar and dedicated Beauty Lab provide ample space for customers to learn, play, and experiment with the finest global beauty techniques. What’s more, we will be among the first in South Australia to experience the coveted brands Element Eight and Reome, exclusively available at Burnside Village. Join us for MECCA’s grand opening on the 29th and enjoy the following celebrations: - For the first 100 Through the Doors: Following the ceremonial ribbon cutting on opening day, the first 100 customers to make a purchase will receive a complimentary full-sized product. - Burnside Beauty Bags: Throughout the opening weekend, customers who spend $85 or more will receive a limited-edition MECCA Tote Bag, exclusively designed for Burnside Village. - Exclusive Beauty Loop Box: For the first time, MECCA has created a store-exclusive Beauty Loop Box! All Beauty Loop members, across all levels, will receive a specially curated box with any MECCA purchase at Burnside over the opening weekend. For more information about our new, elevated Mecca, be sure to explore our website #burnsidevillage #mecca
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Elevated Winter layering from Country Road 🧣 Timeless designs and polished finishing touches define Country Road’s May collection. Country Road are introducing an elevated approach to everyday style, thoughtfully crafted for the season ahead. From refined layering pieces to modern silhouettes, each detail speaks to simplistic statements and effortless versatility. Shop the May collection for yourself at Country Road in the Atrium Mall. Explore our website for more collections built for the season ahead. @countryroad #burnsidevillage #countryroad #maycollection #autumnfashion
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Celebrating 110 Years of Sweet Australian Heritage with Haigh's Chocolates 🍫 To mark the milestone, Haigh’s is releasing a curated limited-edition 1.2kg Anniversary Edition Chocolate Box containing 72 individually hand-crafted premium chocolates. This includes an exclusive selection of ten signature flavours comprised of past favourites and new chocolate varieties. Amongst the special flavours found inside are the returning Dark Almond Vanilla Cream and Milk Vanilla Slice, the ever-popular Alfred Haigh’s Dark Apricot, and new limited-edition Banoffee Pie Truffle. Discover the Haigh's 110th Anniversary collection in the Atrium Mall today. For more of the latest collections from your favourite brands be sure to check out our website. @haighschocolates #burnsidevillage #haighschocolates #newcollection
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Embrace change with Bed Bath N' Table's Winter collection ❄️ Create a warm and welcoming retreat with Bed Bath N’ Table’s Winter 2025 Collection. From rich textures to soothing shades inspired by nature, their latest arrivals embrace elegance and comfort. Elevate your space with cozy selections from Bed Bath N' Table in the Atrium Mall today. For more winter inspiration be sure to visit our website! @bedbathntable #burnsidevillage #bedbathntable #wintercollection
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Introducing Solstice, Commonry's stunning May collection 🖤 The Solstice collection shifts its focus toward a more relaxed, casual indoor lifestyle. Knitwear remains essential, featuring soft cashmeres, merino wools, and brushed alpaca blends in earthy neutrals. Denim takes centre stage with fresh, fashion-forward shapes, led by the trending barrel leg silhouette and other key pieces include a winter dress and updated fashion jackets. Outerwear becomes a standout, with new wool-blend silhouettes, effortless trenches, and fresh takes on puffer jackets, marking a significant moment for the season. Discover the Solstice collection for yourself in the Vine Mall Courtyard today. For more autumn collections be sure to visit our website ✨ @commonry #burnsidevillage #commonry #solstice #newcollection
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ZARA celebrates its 50th anniversary 🖤🤍 On May 9, 1975, Amancio Ortega opened the first Zara store in A Coruña, Spain. The company rapidly emerged as a fashion retailer, with Women’s, Men’s, and Kids’ collections and gradually built and strengthened a philosophy of placing its customers at the heart of its decision-making, listening attentively to their preferences, and offering them quality fashion at affordable prices. To honour their 50th year, ZARA partnered with Steven Meisel to stage a spectacular collaboration with 50 of the greatest models in the world, in a unique celebration of creativity, longevity and love for fashion. To explore ZARA's 50th Anniversary collection, speak to one of our incredible ZARA team members in the Fashion Mall today. For more of the latest in global fashion, be sure to visit our website! @zara #burnsidevillage #zara #50years50icons
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Say hello to Seed Heritage's chic May Collection 🍂 Seed's newest collection is full of autumnal tones, premium fibres, and luxurious layers. Think leather trench coats in different lengths, Australian Merino wool knits, and dresses designed to carry you through the seasons. Explore the collection for yourself in the Fashion Mall today. For more transeasonal collections be sure to visit our website! @seedheritage #burnsidevillage #seed #newcollection #autumnfashion
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Discover Electric Paradise, the latest styles as part of CAMILLA’s Rua Do Universo collection ⚡ Shop prints from the Electric Paradise drop which celebrate the vivid contrasts of Igreja Matriz De Santa Maria at Burnside Village now. Both ‘Spirit Of Santa Maria’ and ‘Basked In Baroque’ reflect its dynamic artistry, steeped in timeless energy and colour! Explore these styles and more at CAMILLA in the Atrium Mall. For more classic CAMILLA collections be sure to visit our website. @camillawithlove #burnsidevillage #camilla #electricparadise #ruadouniverso
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🌸 Mother’s Day Giveaway 🌸 In celebration of a wonderful weekend celebrating Moments with Mum, we’ve partnered with @longviewvineyard to give one lucky winner the Ultimate Indulgence — a six-hour luxury escape in the Adelaide Hills, valued at $895. Treat Mum (or yourself!) to the ultimate day of pampering, fine food, and award-winning wine. The Ultimate Indulgence experience includes: 💆 Foot Bath & Exfoliation 🦶 Foot Massage 🧖 Body Exfoliation & Body Wrap 💆‍♂️ Full Body Massage 💇‍♀️ Hair Treatment & Scalp Massage 🌿 Rejuvenating Facial 🔥 Infrared Sauna 🍫 Handcrafted Chocolate Truffles 🥂 A Glass of Sparkling Wine 🍽️ Longview Lunch 🍷 Wine Tasting To enter this giveaway, simply: – Like this post. – Make sure you're following both @burnsidevillage & @longviewvineyard – Comment below and tell us who deserves the Ultimate Indulgence package. (Every new comment is a new entry. Share to your story for additional entries.) T&C’s Apply* 1. Competition commences Monday, 12th May 2025 and closes at 12pm Thursday, 15th May 2025. 2. The winner will be drawn at 3pm on Friday, 16th May 2025. The winner will be contacted with instructions on how to redeem their prize. 3. The prize cannot be exchanged for cash. This giveaway is not sponsored, endorsed, or administered with Instagram. 4. Please note, we will only announce our winners once the giveaway is drawn. Burnside Village will only ever message you from this account and we will never request credit card details. 5. Prize is strictly available Wednesday – Sunday. #burnsidevillage #longviewvineyard #momentswithmum
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Moments with Mum at Lorna Jane 🏃‍♀️ This Mother’s Day, celebrate her with activewear that’s made to uplift, empower and inspire. Lorna Jane is where feel-good style meets the energy she brings to every day. Shop the latest Lorna Jane collections in the Atrium Mall today and get her a gift made to support her this Mother's Day, and beyond! For more of the latest collections from all your favourite brands, be sure to check out our website today. @lornajaneactive #burnsidevillage #lornajane #momentswithmum #mothersday
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Happy Mother’s Day ✨ Today we celebrate the women who inspire strength, grace and unconditional love. However you spend it, may it be as special as she is. From all of us here at Burnside Village, we’re wishing every mother and mother figure the happiest of Mother’s day! #burnsidevillage #momentswithmum