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Seed Heritage X ALNF 2021

For the second annual partnership with the Australian Literacy and Numeracy Foundation, Seed have designed a special pair of unisex children’s ‘Read with Seed’ pyjamas.

100% of proceeds from the sale of these pyjamas goes directly to ALNF.

Joining  Seed Heritage on this fundraising mission  is  Wirangu, Kokatha, Guburn man, father of five, AFL football legend and children’s book author – Eddie Betts.  When Eddie entered the AFL at 17, he was unable to read or write, and it is from this lived experience and his understanding of the challenges and disadvantage that illiteracy can bring young children he was eager to lend his support to this year’s campaign.

Support the Australian Literacy & Numeracy Foundation with the purchase of our ‘Read With Seed’ pyjamas. 100% of proceeds go directly to ALNF to help fund literacy programs in Aboriginal and Torres Strait Islander communities. Shop the ‘Read with Seed’ pyjamas in stores now.


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